Methodology Changelog
Every change to the Ziplicit scoring methodology, in reverse chronological order. Major weight changes increment the methodology version. Bug fixes and data source updates stay on the same version.
Category expansion: 18 additional categories added, bringing the total from 12 to 30. All 18 new categories use the same 6-criterion scoring methodology and the same Calibrated/Modeled tier classification as the original 12. No weight changes. New categories were validated against the same data availability thresholds before release — reports in new categories carry the same confidence-level guarantees as the original set, with assumed-percentage badges displayed where data coverage is lower.
Initial release. Six criteria: Saturation Index (25 pts), Quality Gap (20 pts), Spend Capacity (20 pts), Demand Signal (15 pts), Barrier to Entry (10 pts), Growth Trend (10 pts). New Business Filings tracked as signal only, not yet weighted. Wisconsin coverage only for filing data. 12 categories at launch across Calibrated and Modeled tiers.